For clients · AI assurance
Human by design
Your material stays private
Briefs, voice notes, drafts and embargoed news are never pasted into public AI tools or used to train any model. Everything is covered by NDA.
Every fact is checked at the source
Statistics, quotes and market claims are verified against filings, original reporting and primary data — never against an AI summary.
Written in your voice, not a machine's
We study your cadence, phrasing and the language of your industry, delivering the human element that generic AI writing tends to flatten out.
A journalist signs off on everything
A human editor with newsroom experience reads and edits every piece before it reaches you.
So where does AI fit?
Only in the background, on tasks that never touch your confidential material — things like organising our own research notes or checking formatting. It speeds up the process, but never writes the piece. If a client asks for zero AI involvement, we honour that in writing.
Anti-Vocabulary™ · the words and tells we keep out of every draftScan a draft →